About
About
We never encounter content without form. Things are emphasized, held back, altered, added, placed in relation to one another, or left out. How something appears shapes what we read into it, how we understand it, and how we respond to it. Form does not simply make content visible or easier to understand; it becomes part of what it means.
For me, design therefore does not begin with design, but by asking what something is for: Why should it be made, and what can design contribute to it? Behind it are content and contexts, people and histories, perspectives and interests that first need to be understood.
There are many ways something can take form. But not everything that is possible makes sense. Design therefore also means making decisions. The question is what a particular form can contribute in a particular context. What does it make visible or understandable? What relationships does it enable?
Design, then, does not simply give an idea or intention a pretty form. It helps clarify what is essential and find ways for others to understand or experience it. And sometimes, something new emerges that was not there or imaginable before.
Pawel Wolowitsch is a graphic designer working from Berlin. He develops visual systems for identities, publications, exhibitions and websites. He works with companies, agencies, organisations and other collaborators on projects spanning concept development, art direction and design.
Pawel studied communication design at Burg Giebichenstein University of Art and Design Halle and completed his MFA at the Hamburg University of Fine Arts (HFBK). From 2022 to 2024, he co-directed Distaff Studio with two partners. Alongside his design practice, he teaches graphic design and typography.
Education
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2018–2020
Master of Fine Arts (MFA), Hamburg University of Fine Arts (HFBK)
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2011–2016
Bachelor of Arts (BA), Burg Giebichenstein University of Art and Design Halle
Work Experience
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2015–Present
Freelance Designer
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2022–2024
Co-Managing Director, Distaff Studio
Services
- Art and Design Direction
- Consulting
- Campaign Design
- Book Design
- Brand Design
- Digital Media
- Design Strategy and Concept
- Exhibition
- Type Design
- Visual Identity
- Website Design
Selected Awards
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2024
Best German Book Design, Stiftung Buchkunst, shortlisted
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2023
100 Best Posters Germany, Austria, Switzerland, awarded
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2019
Architectural Book Award, German Architecture Museum (DAM)
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2017
100 Best Posters Germany, Austria, Switzerland, awarded
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2016
100 Best Posters Germany, Austria, Switzerland, awarded
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2016
German Designer Club, awarded
Selected Clients
- Bauhaus Earth
- Brücke-Museum
- The German Hygiene Museum
- German Children and Youth Film Center
- Exile Museum
- Friends of Yad Vashem
- Jeonju International Film Festival
Teaching
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2026
Experimental Typography, Salzburg University of Applied Sciences (FH Salzburg)
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2025
Type and Typography, Burg Giebichenstein University of Art and Design Halle
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2023
Editorial Design, Hamburg University of Applied Sciences (HAW Hamburg)
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2018
Artistic Associate, Burg Giebichenstein University of Art and Design Halle
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2018
Experimental Printing Techniques and Offset, Burg Giebichenstein University of Art and Design Halle