A person carrying a bag walks past a wall covered with two rows of pink and lime-green festival posters, with trees above.
Portrait-format crop of a poster-covered wall with a person carrying a bag walking past.

37th Bundes Festival Film

When every film has its own voice, what creates a common language?

Context

The Bundes.Festival.Film. brings together the selected works of the German Youth Film Award and the German Generations Film Award, creating a shared platform for filmmakers of different ages, backgrounds, and perspectives. Its 37th edition took place in Duisburg in 2024, presenting a programme spanning different genres, subjects, and visual languages.

Approach

The campaign takes the submitted film stills themselves as its material. Drawing on light and projection as fundamental elements of film, stills are layered, coloured, and allowed to shine through oversized translucent typography. Individual images are transformed into a collective visual identity while remaining visible within it.

Two pink and lime-green Bundes.Festival.Film. posters in a small window of a white exterior wall surrounded by ivy.
Hands and pens above printed festival programmes on a pink and green tabletop.
Pink and lime-green poster with layered photographs and large lettering for the 37th Bundes.Festival.Film., 7–9 June 2024 at Filmforum Duisburg.
A person in a dark cinema seat holds an unfolded programme with film stills and a timetable.
Project Title
37th Bundes Festival Film
Client
Deutsches Kinder- und Jugendfilmzentrum
Year
2024
Services
Campaign Design
Role
Concept Development, Art Direction, Design
Graphic Design
Sarah Fricke, Lea Sievertsen, Pawel Wolowitsch (Distaff Studio)
Typeface
Serial A by Dum Dum Studio