A digital advertising pillar displaying a red and yellow JEONJU festival graphic stands among travellers in a station hall.

23rd Jeonju International Film Festival

What happens when elements of cinema become graphic material?

Context

The Jeonju International Film Festival is one of South Korea’s leading festivals for independent and experimental cinema, presenting films that explore new perspectives beyond mainstream production. Each edition develops its own visual identity while building on recurring elements that connect the festival’s history.

Approach

For the 23rd edition, the identity explores the relationship between cinema, projection and movement.
Building on the festival’s recurring use of the letter J, the design transforms the shape into a flexible graphic system inspired by the beam of a film projector. Light, geometry and motion become recurring principles across posters, digital applications and moving images.
Rather than functioning as a fixed symbol, the identity treats the festival mark as something dynamic: a structure that can continuously transform while maintaining a recognisable connection to Jeonju’s visual language.

Red and yellow festival graphic with “23 JEONJU intl. film festival” lettering and converging triangular beams of light.
An orange JEONJU banner and a red and yellow fabric canopy hang above a street entrance, with a person holding a camera in front.
People wearing face masks outside a festival tent with red “MAIN GATE” lettering and red and yellow signs.
A large red and yellow JEONJU festival banner hangs on the corner of a multi-storey building with a blue glass façade.
Red and yellow JEONJU festival banners on a glass and concrete façade, showing the dates 28 April to 7 May 2022.
Festival identity applied to yellow and red fabric, a standing folded leaflet, a spiral notebook and two rolls of printed tape.
Printed fabrics with geometric beam patterns in yellow, red, turquoise and blue.
Festival event beneath a high steel-truss ceiling, with a large screen behind the stage showing red and turquoise beams and a yellow J.
Project Title
23rd Jeonju International Film Festival
Client
Jeonju International Film Festival
Year
2022
Services
Identity Design, Campaign Design
Role
Design
Design Direction
Kwangchul Kim
Graphic Design
Dokho Shin, Young Sam Kim, Pawel Wolowitsch
Animation
Patrik Bablo
Typeface
Circular by Lineto