urKultur

The website translates this approach into a clear and restrained digital presence. Rather than imposing a strong visual language of its own, the design gives space to the different projects and the contexts in which they take place.
The landing page becomes a changing exhibition space, presenting a rotating selection of works from urKultur’s collaborations with different artists. These works offer a visual introduction to Ruth’s collaborative approach to curating.
Generous image compositions show artworks in relation to their surroundings, while a simple structure makes the breadth of Ruth’s practice easy to navigate. The result is a website that supports rather than interprets the work, reflecting urKultur’s approach through clarity, openness and attention to context.